About me

I’m a product manager in travel, loyalty and fintech. I lead loyalty products at Luxury Escapes, and before that I built payments and rewards products at Payment Logic for partners like Qantas, Velocity and Singapore Airlines.

Portrait

My experience

Barangaroo NSW · Apr 2025 – present

Own the product strategy and roadmap for Luxury Escapes’ loyalty ecosystem, including Société (1.8M+ members), LuxPlus+ (85k+ subscribers), loyalty partnerships and member benefits. Previously led the 0→1 launch of Luxury Escapes Shop.

Highlights

Société members
1.8M
LuxPlus+ subscribers
85k

Product Manager, Loyalty

Jan 2026 – present

Responsible for Luxury Escapes’ loyalty ecosystem - Société, our frequent flyer–style program (1.8M+ members), LuxPlus+, our VIP discount subscription (85k+ subscribers), and LE Shop. Major initiatives launched:

  • Société x MoneyMe credit card

    Product lead for the launch of Luxury Escapes’ first ever co-branded digital travel credit card, powered by MoneyMe.

    Led partner collaboration, technical onboarding, operational readiness, and the end-to-end member experience across onsite acquisition and landing pages.

    View the credit card(opens in a new tab)

  • Société Rewards

    Industry-first fixed-point redemption product on Maldives charter flights, the Société equivalent of Qantas Classic Rewards, increasing point utility and the perceived value of the program.

    View Maldives reward seats(opens in a new tab)

  • Pay for Société Points

    Enabled members to purchase Société Points to top up their balance, unlocking redemptions they’d otherwise miss (e.g. a flight reward seat).

    Over 8m points purchased.

    View Buy Points(opens in a new tab)

  • New Société eSIM Benefit

    Ideated and implemented our newest and most redeemed Société benefit, a complimentary travel eSIM on every international trip, with GB allowance varying by status tier.

    Having over 11,000 redemptions in 6 months.

  • Société Partnerships

    Launched the partnership platform and underlying API framework and operations powering the Société partner ecosystem.

    Led the onboarding and delivery of launch for partners including HelloFresh, HeyMax, RewardPay, B2BPay, Pay&Earn, Cents2 and Hubby eSIM, while identifying strategic partnerships and working with partnerships to sign them.

    See partner offers(opens in a new tab)

  • Campaigns

    Annual flagship Société 3x points campaign in all 26 markets.

    • Annual LuxPlus+ Member Event in all 26 markets
    • Société 1 point Maldives Charter flights promotion
    • Société x Qantas status match campaign in AU
    • Société status match campaigns in NZ, UK, US, SG, HK and DE
    • Société x PayPal 3x points: 3x points sitewide on PayPal-paid orders
    • Société ‘Taste of Gold’ Bronze member campaign. Gave a select audience of non-engaged Bronze members access to an airport transfer benefit on their next international trip to drive engagement
    • 3x Société Points on Singapore and Western Australia stays, and 2x Société points on Victoria and Fiji stays
    • LuxPlus+ Flights vouchers. Over 100 voucher redemptions

    Maldives 1 point promotion (Point Hacks)(opens in a new tab)Qantas status match (Point Hacks)(opens in a new tab)US status match example(opens in a new tab)

  • Extended LuxPlus+ Pricing

    Worked with multiple teams to bring LuxPlus+ pricing to Flights, Cruises and thousands more Experiences.

  • Société OffersHub

    A centralised on-site page surfacing all of our partner and internal offers.

    View OffersHub(opens in a new tab)

  • Package Upgrades Expansion

    Extended the upgrade benefit to be available on tens of thousands more hotels.

  • LuxPlus+ Backup Payment Methods

    Added automatic card retries, reducing churn by recovering otherwise-failed payments.

  • Société Activities

    Launched a new gamified engagement hub for members to earn points by completing activities.

    View Société Activities(opens in a new tab)

  • Société Logged-in Landing Page Overhaul

    Redesigned the logged-in loyalty experience to improve program education, increase benefit discovery and redemption, and establish a central hub for all Société products, benefits and partner experiences.

  • LuxPlus+ landing page overhaul

    Redesigned the landing page to improve program and benefit education.

    View the LuxPlus+ page(opens in a new tab)

Associate Product Manager, Loyalty

Apr 2025 – Dec 2025

Led the 0→1 launch of Luxury Escapes Shop, building and shipping a new vertical with a team of 2 engineers.

  • Luxury Escapes Shop

    Owned end-to-end product delivery of the launch.

    Owned end-to-end product delivery, including:

    • Product discovery, design review, and feature ideation
    • Full funnel ownership across landing page, search, offer pages, checkout, and post-purchase experience
    • Cross-site merchandising strategy and lifecycle communications
    • Seller onboarding and account management
    • Customer support operations and escalation workflows
    • Finance operations including seller invoicing and reconciliation

    Visit the shop(opens in a new tab)

Camberwell VIC · May 2019 – Feb 2025

Payment Logic are leading providers of secure and efficient payment platforms for businesses and individuals in Australia. The platforms offer innovative solutions empowering clients to optimise cash flow and maximise the reward points earned on both business and personal expenses. Payment Logic works as a close strategic partner with industry leaders such as American Express, Visa, Mastercard, Qantas Business Rewards, Virgin Australia Business Flyer, Velocity Frequent Flyer and Singapore Airlines KrisFlyer.

Highlights

Annual payment volume
$2.5B
Annual point issuance
450M+

Business and Product Analyst

Jul 2023 – Feb 2025

Led discovery, scoping and delivery of customer-facing products and internal platform improvements across one of Australia’s leading B2B payments and rewards platforms.

  • Rewards Accelerator

    End-to-end Product Manager for the Rewards Accelerator, increasing loyalty point issuance by 126% YoY, issuing 450M+ points since launch.

    View the Rewards Accelerator(opens in a new tab)

  • Rewards capabilities and partner integrations

    Scoped and launched new rewards capabilities, offers platform and strategic partner integrations across Qantas Business Rewards, Velocity Frequent Flyer, Virgin Australia Business Flyer and Singapore Airlines KrisFlyer.

  • Discovery through launch

    Worked closely with engineering from discovery through launch, producing requirements, prototypes (Figma) and acceptance testing.

  • Roadmap and backlog

    Prioritised product roadmap, managed development backlog and collaborated with executive leadership on roadmap planning.

  • Quarterly strategic reviews

    Produced quarterly strategic reviews and commercial reporting for key loyalty partners.

  • Analytics and decision-making

    Used SQL, Salesforce and analytics to identify opportunities, monitor product performance and support decision-making.

  • UI/UX Overhaul

    Designed initial elements for a desktop platform rebuild, including user sign-up/onboarding process, Home Dashboard and the complete overhaul of our MVP Payment Mobile App.

  • Building teams

    Helped build and manage our offshore Account Management and Melbourne based Marketing teams.

Customer Service to Sales Support Representative

May 2019 – Jul 2023

Progressed through customer operations into product, developing deep expertise in payments, loyalty programs and customer experience while supporting platform improvements, reporting, product discovery and sales operations.

  • Sales Tracker

    Conceptualised and helped oversee the development of an internal platform feature to track and monitor client portfolios, enhancing efficiency in account and sales management performance tracking, as well as in issuing sales commissions.

  • Client Application Status Page

    A feature that enables the Sales and Customer Service divisions to efficiently view and manage the onboarding of new customers, whilst providing a clear pathway to account approval for new client signups.

  • Website Live Chat (Freshchat)

    An efficient channel for prospects and pre-existing clients to reach out to our customer service team in real-time to resolve issues and clarify queries.

  • Calendly Integration

    A Meeting Scheduling tool that streamlined the process for clients and prospects to book Sales and Customer Service related phone calls and meetings.

My skills

  • Product strategy
  • Product discovery
  • Roadmapping and prioritisation
  • Customer experience
  • Stakeholder management
  • Data analysis
  • Strategic analysis
  • Strategic planning
  • Competitive analysis
  • Partnerships
  • Prototyping
  • Rewards programs and loyalty points
  • Credit cards

My tools

  • Cursor
  • Claude
  • Jira/Confluence
  • SQL
  • Figma
  • Salesforce (administration and reporting)
  • Microsoft Excel / Google Sheets
  • Zapier
  • Google Suite
  • Meta Business Suite
  • Canva
  • Campaign Monitor and Klaviyo

Ask me about loyalty

Got a loyalty question or an idea worth pressure-testing? Use the form, or reach me on LinkedIn.

I usually reply within 2–3 business days.